TARGET AUDIENCE RESEARCH & Experimentation.

My target audience for the campaign as it is predominantly focusing on homelessness will be broad as its an issue that effects everyone of all ages and is non discriminate against gender, race, or religion. The campaign itself though I think will be aimed at a young adult audience from 18 to early thirties targeted at both males and females in this age bracket as these people ar the future of the country and in these austere times will be the most likely o be able to act on the issue if the campaign captures their imaginations.

Hyde Park ‘Heart in the Sky’, made placing hands over the lense.

Maria Pink work shirt.

Scanned polaroid.

Leafs shadowed on a bench in Hyde Park.

Maria cigarette/toes.

Hyde Park sky, plane trails.

Maria building site.

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